Mobile Application or Mobile Website or Both?

Do Not Nothing

Smartphones are built for web browsing and users will generally be able to access your web site through a mobile browser even if you do not do anything. But this is not the optimal user experience, as pages designed for the web render very poorly on small screens:

Above left: Sephora.com website as viewed through mobile browser. Above right: Mobile optimized website at m.sephora.com viewed on mobile device.

Posted via web from Avi Joseph

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