3 New Studies Show Value of Social Media & Businesses Slow Response

There are some interesting studies surfacing lately in the world of social media.  Here’s a summary of three recent research findings covering the benefits of social media marketing, how forums help brands and how businesses are employing social media marketing.

#1: 50% of Small Businesses Say Lead Generation is Biggest Benefit of Social Networking

According to the “Small Business Marketing Forecast 2010” from Ad-ology, lead generation is the biggest benefit of social networking for U.S. small businesses.

Here’s the breakdown of respondents’ top benefits of social networking:

  • 50%: Generating leads
  • 45%: Keeping up with the industry
  • 44%: Monitoring online conversation
  • 38%: Finding vendors/suppliers
social media chart