Facebook Bootcamp Redux: Creating A Conversation Calendar For Your Brand


Facebook has undoubtedly become one of the most influential social media platforms a brand can leverage. It can be a powerful tool when used effectively and with corporations, non-profits, celebrities joining in on the fun, it is paramount that you find a way to stand out and be noticed. Setting up a Facebook page is a given, what matters now is your commitment to the value-exchange between you and your target audience. Taking the time to figure out how you can raise the bar and deliver a unique experience will set you apart from the rest. This post will tell you how to do it…

Once a brand has established a Facebook Fan Page or Group (for a refresh on the difference read here) the next step is to recruit/invite people to join you. There are a couple ways to do this: some brands have used contests and giveaways to drive traffic (more detail below) while another option is to purchase Facebook Ads to raise awareness about your page. Most importantly it’s necessary to give Facebook members a compelling reason to go and then keep them coming back. 

Let’s review some best practices for engaging your fans. The following examples come from brands featured on The Big Money Facebook 50[i]  as the most popular brands in 2009.