Do You Know What Your Employees Are Saying About You?

On Friday I was researching Twitter accounts for major brands, and I came across an account for Enterprise Rent-a-Car. The profile name is Rent A Car and the URL is @enterpriserent, so upon first glance it seems as if the account is legit. However, when you look at the actual bio and content for the account, you quickly see that it’s operated by an Enterprise employee and isn’t actually the brand’s official Twitter account. Worse yet is that the employee doesn’t have great things to say about the company or its customers.

The bio’s already not off to a great start by calling Enterprise customers “retarded.” While the account has less than 200 followers, people can still come across the profile via search or links and mistakenly assume that it’s the brand’s main account. The tweets make for a bit of a reputation management headache: