Conversation Agent: Do You Have a Conversation Strategy?


Perhaps one of the reasons why the news business is declining in Y/Y sales is that everyone followed industry accepted best practices. In other words, it did not innovate in step with understanding — and moving ahead of — the marketplace. It was a new kind of media company that launched the Kindle: Amazon. 

Why is Amazon so successful?

Because it understands the digital medium and learns from customer behavior constantly. Go to the site after a book search and browse on related links on that page. What do you see up top in the URL? Exactly. Each unique URL is tracked from the source and provides a picture of someone’s path to the site and through it. Then, the company serves up content based upon what is stored in the site’s database memory about you.

Tracking is one component that allows the media company to create a specific experience for the buyer.