What can social media do to your reputation?

The answer is, a lot. Nowhere is this more evident than with Tripadvisor’s recent release of the top 10 dirtiest hotels, as well as the top 10 best in the world. The list is based on Tripadvisor’s member reviews of hotels and is one of the best examples of the power of social media to influence your reputation.  Unfortunately for those hotels featured on the naughty list, there’s no easy answer other than improving your hotel and conversing with your customers on these platforms to find and remedy their problems.

tripadvisor dirtiest hotels

It is becoming increasingly important for companies to be aware of their reputation online, especially now we’re in an age when UGC rules. Word of mouth is still the most trusted source of information, it probably always will be, so if you’re a company with a reputation management issue, the best thing you can do is to find the people that are hacked off and start conversing with them to solve their problems. (See my recent post on customer service for more info on this).