How to Launch a Viral Marketing Campaign

If you are a writer, musician or artist, you are facing huge challenges in today’s marketing environment. Even if you are signed by a marketing partner such as a publisher or recording label, this is no time to rest on your laurels. But the good news is that social media is increasingly becoming an effective marketing tool that is accessible to everyone.

Photo courtesy of ©, Image #9613716

Photo courtesy of ©

This article will give you a social media plan to help you build your brand and your fan base. As an independent Christian pianist, I have used this strategy to sell tens of thousands of CDs and related products over the past few years.

Before I get started, let’s quickly take a look at state of marketing in 2010.