How Are You Measuring Your Community?

It feels like I’ve written this a lot over the past few weeks, but if you weren’t tracking and measuring social media and your community efforts in 2009 – you need to get on that. Because it’s not rainbows and butterflies and sparkles.  Community building is about dollars. More specifically, it’s about putting those dollars in your bank account by connecting with and building relationships with real people.

One thing I’ve noticed when talking to business owners and clients is that they understand that they should be tracking ROI on community activities, they’re just not sure how or what they should be looking for. Measuring community activities is a bit of a moving target and we’re constantly adding new things to the fold to monitor and determine. Here’s a working list of some of what we’re looking at right now.