Having 1000 Twitter Followers Doesn’t Make You A Social Media Guru

I keep seeing the same mistake being made over and over: Companies keep choosing their social media department based on how many Twitter followers or Facebook friends they have.

It starts when an executive hears of social media and decides that his company needs an offering in that space. The executive soon discovers that nobody really has any experience in social media, but they’ve got to pick somebody. It’s then that you can see them frantically running around the office asking “Who’s got a Twitter account?”

In a world where we have metrics for everything it can be easy to simply look at friends or followers as a metric for determining social media prowess – and that’s where companies get into trouble.