Facebook fan pages: 6 tactics for driving traffic to your site

Fan pages have many advantages, such as the ability to reach millions of current and potential customers. Unlike the rest of Facebook, fan pages are indexed on Google, which helps your SEO strategy. There is also no limit to how many fans you can have. Personal profiles limit to 5,000 the number of friends you can have.

According to the white paper, “2009 Channel Preference,” by http://www.exacttarget.com, an important point is that “becoming a ‘fan’ is not the same as granting permission.” The white paper goes on to say, “If you can avoid treating your fans as members of yet another direct marketing list, you will find success in this new and evolving channel of social media.”