Social media tools that marketers shouldn’t miss –

Tools worth their weight in gold

In many ways, 2009 was the year of the “a-ha!” moment for social media marketing. While many people long-involved with social media and word-of-mouth marketing knew it was only a matter of time for the masses to embrace this type of marketing, others were just starting to get their arms around the importance of establishing and leveraging their social footprint to build engagement, dialogue, and awareness.

As more companies, brands, and individuals are building their social media presences, the universe of online tools — which used to be somewhat more limited — continues to expand on a daily basis. Not only do we have more choices in how we place content and measure social media, but the tools available to us also change and improve just as frequently.