Social Media & The Axe Murderer: How Privacy Is Evolving Online

Everyone knows there are certain pieces of information that you just don’t share online, right? What if you used Twitter or Foursquare to broadcast your location at a bar, and an axe murderer was reading your stream? You just signed your own death sentence. Or how about sharing details about where you live and or pictures of your family vacation, or even your innermost thoughts and emotions? All are things that are getting easier and easier to share online, both purposefully AND inadvertently. Combine this with a new generation used to a different standard of privacy and you have a recipe for a major cultural shift that may redefine what marketers can do to reach consumers.