13 Tactics to Make Social Media Work Harder

With last year’s exponential growth of Facebook and Twitter, marketers accept that social media is a requisite element of any integrated marketing strategy. But social media is new and in some ways different from traditional media. The challenge is leveraging social media effectively to build your prospect list and customer base, drive sales, and develop customer advocates.

While marketers intuitively understand this, many need to use some fresh tactics to help build a social media marketing plan that achieves these goals. Here are 13 actionable tactics:

Heidi Cohen